ticket-caisse.com Accélérateur de réussiteTicket Caisse
 Menu

TICKET CAISSE© PUBLICITY SYNOPSIS

Synopsis
·  Access Prime Time
·  Actives
·  Affinity
·  AIDA
·  Announce
·  Advertiser
·  Audience
·  Cumulated Audience
·  Audience : average quarter of hour
·  Audience : Average
·  Audience : Régular
·  Audience : Utile
·  Bandeau
·  Databases
·  BIEM
·  Billboard
·  Quarterly
·  Bouillon
·  Push Button
·  B TO B
·  B TO C
·  Socio-demographic Categories
·  Household head
·  Target
·  Rural Communes
Answers
·  Access Prime Time
TV programs from the beginning of the evening (from 7pm to 7:30 pm).
[ Back to top ]
·  Actives
Persons being professionally active (refer to socio-professional Categories).
[ Back to top ]
·  Affinity
Relationship (expressed as a percentage) between the audience on a target and the total audience of a support, a TV program, a time section. By extension, it expresses the out of target de-perdition.
[ Back to top ]
·  AIDA
Model of training followed by the publicity which causes, from the consumer, Attention, Interest, Desire and Purchase.
[ Back to top ]
·  Announce
Advertising message in the press.
[ Back to top ]
·  Announcer
Advertiser in the press.
[ Back to top ]
·  Audience
Together readers, listeners, spectators of a press support, radio, media of large distribution (Ticket-Caisse), television or cinema. It is expressed in thousands of individuals (effective) or expressed as a percentage (insertion or cover page).
[ Back to top ]
·  Cumulated audience
Number or percentage of people having been exposed at least once to this program during one day, however long their continuity of listening.
[ Back to top ]
·  Audience quarter of an hour average
Arithmetic average mean of the audience at measured various moments.
[ Back to top ]
·  Average Audience
Arithmetic average mean of the audience per fifteen minutes over one considered time period. (according to the unit of time: seconds, minutes...).
[ Back to top ]
·  Audience : Régular
Out of press, a number of people stating to read, divide into sheets or consult a daily newspaper everyday or almost everyday, a weekly magazine every week or almost, a monthly magazine every month or almost.
[ Back to top ]
·  Audience Utility
Part of the audience belonging to the target. It is also expressed in thousands or as a percentage.
[ Back to top ]
·  Advertising stringcourse
Advertising Site. It covers, in general, the total width of the support.
[ Back to top ]
·  Databases
Global data collected during investigations and of which the structure ensures the possibility of data-processing treatments.
[ Back to top ]
·  BIEM
International office of mechanical recording. Out of radio, the expenses of BIEM are taken for each diffusion of a pre-registered spot.
[ Back to top ]
·  Bilboard
Advertising space reserved to the godfather of a TV program, a heading or a chronicle (example: Darty, before meteorology).
[ Back to top ]
·  Quarterly
Two consecutive months. Periodicity in the press: every two months.
[ Back to top ]
·  Bouillon
A number of specimens from a reading material, printed and not sold.
[ Back to top ]
·  Pushing - Button
Device placed on the audiometer or the remote control allowing each member of a family to give information on its frequentation of the media.
[ Back to top ]
·  B TO B
Business to business, everything concerning the commercial relationship between two societies.
[ Back to top ]
·  B TO C
Business to consumer, everything concerning the commercial relationship between the society & the consumer.
[ Back to top ]
·  Socio-demographic Categories
Regrouping of individuals in defined categories like activity and profession. We distinguish 6 principal poles for the active and 5 for the inactive.
[ Back to top ]
·  Head of Household
Person who, within the family house, is considered as the head of household or declares himself like such.
[ Back to top ]
·  Target
Population aimed by a marketing or communication action. We describe the target according to quantitative criteria's (socio-demographic, and/or of equipment or behaviour of purchase...) and qualitative.
[ Back to top ]
·  Common Rural Communes
Common Rural communes of less 2000 inhabitants, not belonging to an agglomeration..
[ Back to top ]

[ Return ]



Référencement - Audit marketing - webmarketing JmtconseilsJmtconseils